Stop buying AI training.
Start building capability.
Individual skill is the floor. Organising the work is the lever.
VERIFY™ is the method for the people who own that file.
The same tools, wildly uneven returns. That spread is the proof: the lever is organisational.
Independent sources point at the same thing: the variable that separates organisations getting value from AI is not how skilled their people are. It is how their work is organised. That is a design problem, and design is the work.
have redesigned a workflow, the single biggest predictor of bottom-line impact.
McKinsey State of AI · 2025swing in employee sentiment where leaders are engaged, not where the LMS is busy.
BCG AI at Work · 2025The winning variable was never the strongest player.
After a computer beat Kasparov, he set up a different game: human plus machine. In the freestyle tournaments that followed, two amateurs with three ordinary laptops and a sharp process beat both grandmasters and the strongest chess engines. Kasparov's own conclusion: a weak human plus machine plus a better process beat a strong computer alone, and beat a strong human plus machine plus a worse process.
Read the last part twice. The winning variable was not the best player or the best machine. It was how the work was organised. That is the whole argument on this page, twenty years early.
Kasparov, The Chess Master and the Computer (NYRB, 2010)The assistant era is closing. The work is starting to run itself.
Every workflow now sits somewhere on one line: human-in-the-loop, human-on-the-loop, human-out-of-the-loop. Choosing where each one sits is a leadership and design decision now, not an IT one.
Human in the loop
approves each step
Human on the loop
supervises, can stop it
Human out of the loop
runs on its own
The clock
Under the EU AI Act, required human oversight scales with a system's autonomy. The general application date passed on 2 August 2026, so those obligations now apply, and Article 4's AI-literacy duty has been in force even longer. For regulated organisations the governance clock has started, not "is starting".
European Commission · AI Act framework“AI won't replace you. Someone using AI will.” True. And only the floor.
The lever is not the person. It is the work. Organise the work around AI and the same people produce a different organisation. That is what this program teaches, and what almost no one is selling.
A capability programme, built for your organisation.
It starts with a diagnosis: the capability scan, plus a value-scan of one real workflow. From there, a designed programme that redesigns real work, builds a champion network, and governs the agentic shift. Senior, bespoke, relationship-led. Programmes start from €15,000.
Diagnose
Capability scan + one workflow value-scan
Design
Redesign real work, build the champion network
Govern
Set the autonomy standard for the agentic shift
Start here
The AI Capability Diagnosis
A paid first step that delivers a scored capability baseline, one workflow value-scan, and a written first-move recommendation. The low-friction way to see where your organisation actually stands.
€4,000–6,000 · one day, on site or remote.
Fully remote, worldwide
Across any timezone. The programme, the facilitator, and the live sessions are built to run remote-first.
Remote with some travel
Mostly remote, with in-person moments where they matter: a kickoff, a redesign workshop, a leadership session.
In person · Netherlands
On site for organisations in the Netherlands when the work calls for being in the room.
The same six moves, on a draft or on your whole organisation.
VERIFY runs at two altitudes. Individuals apply it to a single AI task. That is the floor. This program applies it to the organisation. That is the lever.
Altitude 1 · individual
VERIFY a draft
The judgment to catch a fabrication, set a standard, ship something defensible. The floor every practitioner needs.
Altitude 2 · organisation
VERIFY your organisation
The same six moves, on the work itself: where value is, the rules, the workflows, the roles, the coaching, the leadership. The lever this program pulls.
One method, two steps: learn it, then implement it.
Learning the method is step one. Making it stick across your organisation, through a trained network of champions, is step two. Same six moves, same measurement, different job. Start where you are:
I want to learn this
You (or your team) work through VERIFY and can run the six moves yourself afterwards. This is the program on this site.
See the program
I have to roll this out
You need colleagues who carry it: champions with time, a mandate and a way to prove it worked. Start with the free readiness check.
Check your readiness
Scan
Where do you stand? A scored baseline across the six moves.
Program
Learn the method: 90 days from baseline to a working capability plan.
Implement
A trained network of champions that carries it to the rest. Check the conditions first.
Re-score
Day-90 measurement against your baseline. Proof, not vibes.
The readiness check is free and live now; the champions program is by invitation while it forms.
Six moves to build capability.
Six steps, in order. You run each one on real work, on a single AI draft and on the whole organisation. Every move pulls a different lever, and leaves you with something you can use.
Verify the value
Don't start with the tool. Map how the work actually gets done and where AI value really is.
You leave with
A map of your workflows with the high-value, high-frequency spots marked.
Workflow visibility
Establish the standard & the rules
What good looks like, what data goes where, who signs off. Tiered, not “be careful.”
Now also governs the agentic shift: what runs autonomously, and what keeps a human.
You leave with
A tiered standard: the bar for good, where data goes, and what runs without a human.
Decision rights & risk
Redesign the work and the roles
Rebuild the workflow with AI in the room. Reshape who does first draft, review, the frontier call.
You leave with
A redrawn workflow: who drafts, who reviews, who owns the frontier call.
Workflow + role redesign
Invest in coaching
Capability accumulates through exposure. Coaches, not trainers, turn exposure into accumulation.
Now also covers who to appoint as a champion: the profile and the network, not only the case for coaching.
You leave with
Named coaches and a champion who turn exposure into capability that stays.
Internal coaching capacity
Front it from leadership
People take cues from managers. Visible leader use moves the org more than any course.
You leave with
A short set of visible leader habits people actually take their cues from.
Leadership behaviour
Yield lasting capability
Embed, sequence, measure output not attendance. Capability compounds. A badge can't.
You leave with
A system that measures output and compounds, not a certificate that expires.
The system
The human core draws itself.
The five C's are also a map. A step that genuinely needs curiosity, courage, creativity, compassion or communication is a step that keeps a human. A step that needs none of them is work you can redesign around AI. The human core draws itself.
Four people own this file.
If you run learning and development,
L&D
Your layer is coaching capacity. First move: shift from buying curriculum to building coaches who sit beside the work.
If you run HR or people,
HR
Your layer is roles and incentives. First move: redesign the roles and reward the redesigned work, not the hours.
If you sit in the C-suite,
The C-suite
Your layer is decision rights. First move: make your own AI use visible and set who decides what runs autonomously.
If you are the internal champion,
The champion
Your layer is real-work coaching. First move: take one live workflow and coach a team through it, in the open.
The champion is a profile, not a volunteer: appoint someone who already uses AI on real work, is trusted by peers, teaches generously, and is given protected time to do it.
Self-paced. Applied to your own organisation.
Work through the six moves
Short videos, with the research on screen. Every claim shows its source.
Apply each move to real work
Take one workflow in your organisation and run it through the six moves as you go.
Book time with me
Personal coaching calls, included in the price: guidance, reflection, a second pair of eyes on your plan. You book them when you need them.
Leave with a plan, not a badge
A 90-day capability plan and your first move made. The work continues after.
What it asks of you
±18 hours with the program — about 90 minutes a week
±48 hours of reserved practice — about half a day a week, inside your own work
The practice is not homework on top of your job. It is your existing work, organised differently.
Built by someone inside the work, not summarising it.
Marco van Hout has spent two decades designing and running transformation work. He founded the Digital Society School at the Amsterdam University of Applied Sciences, co-founded the UNDP Global Goals Jam, taught at IE University Madrid, and is the founder and builder of Metodic.io, an AI facilitation platform. He works with governments, public institutions, higher education, corporates, and SMEs. He has worked with KLM, Philips, Unilever, Mars, and PepsiCo.
The course is not a summary of three consultancy reports. It comes from a working evidence base he reads into every week, and from being in the room while organisations do this work.
Marco van Hout
Founder, Demadera · transformation designer
Metodic.io
Founder & builder · AI facilitation platform
Digital Society School
Founding Creative & Learning Director
UNDP Global Goals Jam
Co-founder · 100+ cities a year
IE University, Madrid
Former faculty
Past clients
KLM · Philips · Unilever · Mars · PepsiCo
Across sectors
Government · public institutions · higher education · corporates · SMEs
What people say after the work.
From multi-week capability programmes with governments and organisations, where the work continues long after the last session.
The depth and composition of this process was remarkable. I promise to keep the learnings close, and turn them into tools I can retrieve back.
Programme participant
Multi-week capability programme
We came in thinking AI was a training problem. By the end we were redesigning the work itself. That changed how the whole organisation approaches it.
Programme participant
Government capability programme
Continue the learning process, and promise to utilise these learnings in our work.
Programme participant
Closing reflection · week 5
Names and organisations withheld under client NDA.
This is where capability starts. Not a badge you finish.
Capability is built in the work, with coaching, over months. That is what the research shows. So there is no certificate. You leave with the method, a 90-day plan, and the first move made.
What you won't get
A certificate
What you will
The method · a 90-day plan · the first move
A printed playbook, sent to your home.
Not a PDF you forget in a folder. A working document you fill in for your own organisation as you move through VERIFY. Layflat binding so it stays open next to your keyboard, full colour on heavy paper, shipped anywhere in the world. A €79 book, included in the program.
Available in English now. Dutch and Spanish editions are on the way.
Want just the book? €79 (≈ $90) + shipping in print, or €39 (≈ $45) as a PDF. Both are deducted in full from the program price if you enrol within 60 days.
Get the book
1 / 101 · The cover, and the case the book opens with.
The self-paced program, guided by the method.
You are not buying videos. You are buying a method, an AI facilitator that walks you through your own organisation, the work-products you leave with, and a printed playbook in the post. Priced for the person who owns the AI file, not the casual learner. It is also the fastest way to experience the method before you bring it in-company.
Ninety days from your baseline to a day-90 re-score with the scan. One payment, lifetime access. €390 is the founding price for the first wave, until 1 October. €450 after that.
Charged in euros — your card converts automatically.
- The full VERIFY program at the organisational altitude
- An AI facilitator that guides you through your own workflows
- The day-90 re-score with the scan, so you measure your ninety days against day one
- A live cohort by invitation when it forms — enrolled members hear first
- Personal 30-minute coaching calls with me, booked when you need them, inside the price
- The layflat playbook in full colour, a €79 book, shipped anywhere in the world
- The work-products: a value scan, a tiered standard, a 90-day plan
- Your first real organisational move, made before you finish
Start today: enrol and the playbook ships to you right away. Founding price €390 until 1 October, then €450.
Want this for your whole organisation? Start with the Diagnosis →Where this sits
Three altitudes, one method.
Start with the self-paced program. Ready to bring it to your organisation? The Diagnosis is the next step.
This program · self-paced
€390
Self-paced with the AI facilitator and the printed playbook, ninety days to your day-90 re-score with the scan. €390 founding price until 1 October.
In-company · your organisation
from €4,000
It starts with the Diagnosis: one day, the capability scan plus a value-scan of one workflow. A designed programme from there, from €15,000.
Teams
Tailored
A duo or team through the program together, one invoice, onboarded on your date.
Priced like a guided program because that is what it is. Not a video library you compare on price, and not a badge you buy. The margin you care about is the workflow you redesign, not the fee.
For the people who own the AI file.
L&D, HR, transformation leads, internal AI champions. Start on your own, or work with me directly when you are ready.
The organisations pulling ahead did not study AI the longest. They started redesigning the soonest, and learned the fastest.
Self-paced · start today
The guided program
Self-paced, the AI facilitator on your own workflows, the playbook shipped to you, and personal coaching calls with me when you want guidance or reflection. Ninety days from your baseline to your day-90 re-score, then lifetime access. Enrol now at the €390 founding price (until 1 October, then €450) and the playbook ships right away. Or join the list and decide later.
You do not have to wait to start. The playbook is out now, and the full price comes off the program when you enrol.
Not ready to decide? Leave your email and I will remind you before the price steps up.
The next level
Work with me · the cohort
Three months with Marco and ~20 peers. Intense at the start, tapering as it embeds, so you build real capability in your organisation, not just learn the method. By invitation; the list is open.
We read every request.
The newsletter
The Capability Edge
The evidence and the moves, every week. How organisations turn AI access into real capability, with the research that backs it.