A working document, not a PDF you forget in a folder.

Written by someone inside the work, not summarising it.

Marco van Hout has spent two decades designing and running transformation work. He founded the Digital Society School at the Amsterdam University of Applied Sciences, co-founded the UNDP Global Goals Jam, taught at IE University Madrid, and is the founder and builder of Metodic.io, an AI facilitation platform. He works with governments, public institutions, higher education, corporates, and SMEs, and has worked with KLM, Philips, Unilever, Mars, and PepsiCo.

The playbook is not a summary of three consultancy reports. It comes from a working evidence base he reads into every week, and from being in the room while organisations do this work.